This Privacy Policy explains how ROOT AI Innovations (registration in progress) ("Contexta", "we", "us") collects, uses, and protects information when you use the Contexta platform and website.
Information we collect
- Information you provide directly (name, business details, contact information, and data you enter into the platform).
- Customer and communication data processed on behalf of businesses using Contexta, including messages exchanged through the WhatsApp Business Platform.
- Usage and technical information (device, log, and interaction data) collected automatically.
How we use information
- To provide, operate, and improve the Contexta platform and its features.
- To enable communication between businesses and their customers.
- To provide support and respond to enquiries.
- To comply with legal and regulatory obligations.
Data processing on behalf of businesses
For businesses using Contexta, we process customer data as a service provider on their instructions. The business is responsible for its own use of that data and its relationship with its customers.
WhatsApp Business Platform
Contexta integrates with the WhatsApp Business Platform to enable business–customer messaging. Use of WhatsApp is also governed by WhatsApp's and Meta's own terms and policies.
Data sharing
We do not sell personal data. We share information only with service providers who help us operate the platform, or where required by law.
Data security & retention
We apply reasonable technical and organisational measures to protect information, and retain it only as long as needed for the purposes described or as required by law.
Your rights
Subject to applicable law, you may request access to, correction of, or deletion of your personal information by contacting us.
Contact
Questions about this policy: hello@contexta.in. ROOT AI Innovations (registration in progress), [address — to be added].